Training that's the opposite of boring

Skill-up, stay on top of trends, boost engagement. The social media training programme for corporate communicators

Social Media Managers Academy is the training and development membership that helps communications professionals do more creative, effective social media.

Bring your social media to life.

This is a new form of professional development based on training, creating, coaching and getting real results.

Unlike one-off training courses, you get inspiration, and help with implementation.

So you don't just learn, you actually get amazing things done.

Join us.

Secure your membership now

Early bird price available until midnight on October 1st 2020: £990 per person (normal annual price £1,080)

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  • Complete the Social Media Expert course

    Access the entire course and achieve the Social Media Expert professional certificate. Over 18 video modules, you'll learn the best social media techniques from an award winning expert. And you can access all of this at a time that suits you.

  • Join monthly live video masterclasses

    Get extra teaching and tips at our interactive live lessons on a different social media topic every month. Chat with your tutor, other students and get involved in the Q&A. If you’re too busy to join live masterclasses, just catch up on the replay. You'll find every class in your library of training materials.

  • Download the Comms Creatives Content Calendar

    As well as learning and insight, this academy is about saving you time, and helping you develop brilliant content. We give you a calendar of good content ideas that will get you meaningful engagement and results, and share handy pre-written content templates. And you can join our annual content planning session.

Social media pro problems

Hands up if:

  • You're expected to create social media content on corporate and dry topics, and them make them go viral

  • Your workload means you don't have time to make great content

  • You get inspired by training, but then lose steam and go back to your usual way of working


You're not alone.

But Social Media Managers Academy will help you make your audiences go from fed-up to full-on fandom!

“Just wanted to share the impact of putting Hel's super-dooper advice into practice. Our Facebook engagement has transformed! I have posted ⬇️ 48% less and increased impressions by ⬆️ 268%, users reached by ⬆️ 333% and engagement by ⬆️ 481%. ”

Gemma Warren, Group Marketing Manager

“If you're into social media, I'd recommend this creative online course. You'll need to commit a couple of hours per week but the learning is phenomenal - so real time, practical, applicable and 💯 creative and audience focussed. It's ACE.”

Josephine Graham, Internal Communications Manager

“As well as being a great space to learn and bounce ideas off each other, this course allows you to catch up when best for you - #flexible #comms 😃 helps when you're as disorganized as me on times 🙌”

Natalie Warner, Digital Communications Officer

“This is an amazing course, I registered Abbey from my team and she's now inspired! She has a lot more confidence and is massively more understanding of customers and how to use social media :) You're a comms Wizard!”

Lucy Goldsmith, Communications Manager

“It completely changed my way of thinking about how we engage with our customers. I feel far more confident in my job and I also feel like I have more ideas about content. The course has given me the techniques I need to really grow all of our social channels.”

Lauren Parsons, Social Media & Digital Coordinator

Learning doesn't have to be dull and difficult

We are committed to bringing out your creativity.

So we get you to try things like sketchnoting during a lesson, making a quick and fun video as your homework, and experimenting with new tools and apps.

You're going to be challenged, but it will be enjoyable.


“It was such a refreshing change to other training courses. Helen is wonderful, so incredibly enthusiastic and supportive. You never feel like you're being preached at or lectured, it's just one comms professional sharing her experiences and wisdom with a group of like-minded comms folk. ”

Hannah Ambrose, Communications Manager

“The best thing about the course is being able to experiment with social media after LOTS of inspiration. This has given me the confidence to use my knowledge and express concerns to the team, whilst also allowing me to be more creative. Our social media has made an improvement already!”

Joelle Allen, Communications Officer (Campaigns)

“There's always the fear that this is going to be another course that shares the information you already know. This course wasn't the case - it was the way the practical advice was framed - the tips were aimed at people like me, busy and in charge of a number of things”

Gemma Warren, Group Marketing Manager

Take the Social Media Expert Course

Challenge yourself to become more strategic and creative

  • 1

    Welcome to the course!

    • Hello!

    • Before we begin... a quick survey

    • This is an interactive course - do share your thoughts and questions

    • For no reason at all, here's a message from The Hoff

  • 2

    The rules of engaging content

    • Understanding algorithms, the psychology of social media sharing, and learning the Comms Creatives Method.

    • The SM expert challenge 1 - a 25 minute task

    • Further reading

    • What types content works best on different channels: Twitter, Facebook, Linkedin, Instagram, TikTok

    • The SM expert challenge 2 - a 15 minute task

    • Further reading

  • 3

    Social media strategy

    • Goal setting to make sure you're creating the right content for the right outcomes

    • The SM expert challenge 3 - a 15 minute task

    • Defining and understanding your audience, with empathy lists.

    • The SM expert challenge 4 - a 25 minute task

    • Further reading

  • 4

    Creative content formats

    • Five exciting content templates, that will get your audiences talking

    • The SM expert challenge 5 - a 30 minute task

    • Five delightful content templates, that will get your audiences talking

    • The SM expert challenge 6 - a 30 minute task

  • 5

    Copywriting for social media

    • How to flip stories (to make them flipping great)

    • The SM expert challenge 9 - a 30 minute task

    • Irresistible copy for Facebook, Linkedin and Instagram and Twitter posts

    • The SM expert challenge 10 - a 15 minute task

  • 6

    Fun content creation tools

    • Video lesson: Apps and tools to make some creative content

    • The SM expert challenge 7 - a 30 minute task

    • Video lesson: MORE apps and tools to make some creative content

    • The SM expert challenge 8 - a 30 minute task

  • 7

    Video

    • Deciding what kind of video you should make

    • The SM expert challenge 11 - a 30 minute task

    • Video lesson: Make engaging videos on the go - apps and techniques

    • The SM expert challenge 12 - a 30 minute task

    • The guide to the comms kit bag: recommended equipment to make engaging video

  • 8

    Storytelling

    • Video lesson: Key storytelling elements that bring your story to life

    • The SM expert challenge 13 - a 30 minute task

    • Pixar's 22 rules of storytelling

    • Video lesson: Which kind of stories work on which platforms

    • The SM expert challenge 14 - a 15 minute task

  • 9

    Visuals and graphics

    • Video lesson: Create quick and effective social media graphics & Memes and how to use them wisely.

    • The SM expert challenge - 30 minute task

  • 10

    Developing your talent and creativity

    • Respect and influence - getting bosses, colleagues and clients to take you and your work seriously

    • The SM expert challenge - a 30 minute task

    • Video linterview: Managing a busy workload when you feel like you're spinning lots of plates.

    • Grow your confidence, creativity and reflect on your strengths .

  • 11

    Congratulations, you're a social media expert!

    • Get your Social Media Expert Certificate!

Upcoming masterclasses

A 60 minutes lesson and up to 30 minute Q&A

  • October 6th, 1pm

    HOW TO WRITE A VIRAL TWEET: learn the key elements of a tweet that gets loads of likes, retweets and comments. Then put the lessons into action!

  • November 8th, 1pm

    GET YOUR CHRISTMAS SOCIAL MEDIA COMMS READY: content ideas and templates that will guarantee you get lots of lovely engagement this Christmas.

  • December 8th, 3pm

    CREATIVE NEW YEAR CONTENT: How to engage your audience and get that New Year positive feelings flowing on social media. Make it your resolution to join us!

  • January 5th, 1pm

    MANAGING A FACEBOOK COMMUNITY: whether it's focus group, training, or a community chat - Facebook groups need a little love to get them going. Hel will teach to the steps to make them thrive.

  • February 9th, 1pm

    LINKEDIN FOR BRANDS: this lesson is for you if you feel like you could make better use of Linkedin. Tips, tricks and content suggestions to grow your brand among professionals

Is this Academy for you?

If you create social media content for your brand, it can feel tricky to make it stand out.

Sometimes we ask ourselves: 

"How do you have the ideas that make your posts go viral?" 

"Why is my content not getting the results I want?" 

"How can I be more creative?" 

Well, The Social Media Expert course that will teach you how to consistently create social media content that gets loads of engagement and brilliant results.

Our monthly masterclasses will bring you the freshest thinking and skills.

And our content calendar will give you the structure and ideas you need to confidently do your best work.

If you don't work in a role where you regularly use social media to communicate with your audience, this ISN'T for you.  

The SMMA won't cover basics like how and why to tweet, or use Facebook. 

The programme has been designed for professional communicators and marketers.

  • PR, communications and marketing professionals. You will develop your expertise and confidence in creating engaging social media content.

  • In-house, freelance consultants or agency staff. Most people who take this course are working for a corporate or providing social media services to clients.

  • Any sector. The lessons we learn apply to your brand whether your brand is business to business, consumer-facing or public sector.

Invest in your skills, with lessons that fit around your schedule

  • Gain confidence - so you’ll know what to post and feel sure you’re doing the right thing

  • Develop the skills to create thriving social media communities - your audiences will go from bored to buzzing

  • Grow your creativity - with new tools and techniques that bring your ideas to life

  • Get amazing work results - you'll create life-long habits that will have a huge impact on your effectiveness at work

  • Get recognition - you'll achieve the Social Media Expert Certificate, and show colleagues and peers you are a accomplished social media professional

Your tutor and coach - Hel Reynolds

Hel is an awrd-winning social media expert who has worked in and with communications and marketing teams for 15 years.

She's on a mission to get you feeling creative, fearless and proud of your work.

Strategist, cartoonist and content wizard - she can help you make the most of your talent.

Get her on Twitter, Linkedin, Facebook, Insta or join the Comms Creatives Club for lots of interesting chats and advice on unleashing your creativity.

Watch Intro Video

Video: how does it feel to do Comms Creatives course?

Invest in your skills

Pay by credit card or invoice today (prices are inclusive of VAT)

  • £990.00 / year

    Early bird registration (normally £1080)

    Enrol now

Or you can pay by invoice, or credit card

If your organisation needs to pay via a finance or accounts department, you can arrange your enrollment via email.

You'll be enrolled as soon as we process your order. Fill out the form and you'll be sent an invoice for payment within 14 days.

LEVEL UP: Social Media Managers Academy + Social Media Strategist course bundle

Get the complete social media training for all the tactics and strategies you need for an expert career in social media

  • £1,890.00 / year

    £1,890.00 / yearTotal social media strategies and tactics course bundle

    As well as all the support and learning in the Social Media Managers Academy, you can also access the Social Media Strategist course. Over 6 weeks, you'll learn the steps to take to create a successful social media strategy for your brand, organisation or client.
    Access both training programmes