Have a social media expert with you,
whatever you're working on

Join Social Media Comms Academy: online social media
training for corporate communications professionals


Become a confident, creative social media expert 


Social Media Comms Academy is where Hel Reynolds and a team of experts help communications professionals in non-profits like public serviceshousing associations and charities to:

✔️ Increase your brand's social media engagement

✔️ Boost your reach

✔️ Produce more creative, effective content

If you're a busy comms or marketing pro who'd like support, inspiration, and BIG social media results every day, you've found your tribe.

This is not your average social media training...




Here's what you get when you enrol

One year of access to ALL Comms Creatives courses.
Training, advice and resources at your fingertips, whenever you need it.

  • 1. INSTANT ACCESS:
    The Social Media Expert course

    Access the entire course and achieve the Social Media Expert professional certificate.
    Over 16 video modules, you'll learn the best social media techniques from an award winning expert.
    And you can access all of this at a time that suits you.
    (See course outline below.)
    Worth £1700

  • 2. MONTHLY LESSONS:
    Live 90-minute video masterclasses

    Attend our interactive live lessons on a different social media topic every month. Chat with your tutor, other students and get involved in the Q&A.
    If you’re too busy to join live masterclasses, just catch up on the replay.
    You'll find every class in your library of training materials.
    Worth over £2160

  • 3. WEEKLY INSPIRATION: Content Calendar & inspiration

    As well as learning and insight, this academy saves you time, and helps you develop brilliant content.
    Our calendar has great content ideas for your brand to create engaging social media posts, and use our handy pre-written content templates when you need to get quality, engaging content out in a flash.
    Worth £690

Is this a familiar scenario?

We all want our work to have impact, but communicators - especially those working for not-for-profit brands like charities, local public services, and housing associations - often face a few problems:

  • Your audiences aren't fully engaged and interested in important but heavy, often complex topics

  • You feel creatively constrained by a need to keep your social media well-judged and uncontroversial

  • It can be hard to find time to upskill and craft your best content


But you CAN bring your social media to life!

With Social Media Comms Academy, all year you learn skills, get inspiration, handy templates and resources AND help with implementation. 

Join Hel Reynolds, expert guest speakers, and other creative communicators in the social media club and professional development programme that gets you incredible results.

Here's what our students say ➡

“Just wanted to share the impact of putting Hel's super-dooper advice into practice. Our Facebook engagement has transformed! I have posted ⬇️ 48% less and increased impressions by ⬆️ 268%, users reached by ⬆️ 333% and engagement by ⬆️ 481%. ”

Gemma Warren, Group Marketing Manager

“If you're into social media, I'd recommend this creative online course. You'll need to commit a couple of hours per week but the learning is phenomenal - so real time, practical, applicable and 💯 creative and audience focussed. It's ACE.”

Josephine Graham, Internal Communications Manager

“As well as being a great space to learn and bounce ideas off each other, this course allows you to catch up when best for you - #flexible #comms 😃 helps when you're as disorganized as me on times 🙌”

Natalie Warner, Digital Communications Officer

“This is an amazing course, I registered Abbey from my team and she's now inspired! She has a lot more confidence and is massively more understanding of customers and how to use social media :) You're a comms Wizard!”

Lucy Goldsmith, Communications Manager

“It completely changed my way of thinking about how we engage with our customers. I feel far more confident in my job and I also feel like I have more ideas about content. The course has given me the techniques I need to really grow all of our social channels.”

Lauren Parsons, Social Media & Digital Coordinator


The Social Media Expert Course Curriculum

On-demand video lessons and homework tasks that give you all you need to grow and nurture your audience, and create content that boosts your engagement

  • The rules of engaging content

    Understanding algorithms, the psychology of social media, and learning the Comms Creatives Method.


  • Strategic approaches to social media

    Goal setting for the right outcomes, and defining and understanding your audience, with empathy lists.

  • Creative content formats

    Understanding what kind of content makes people leave positive comments. Ten engaging content formats that will get your audiences talking.

  • Copywriting for social media

    How to write irresistible copy for Facebook, Linkedin and Instagram and Twitter posts.

  • Fun content creation tools

    Ten apps and tools to make some creative content - cool tools to save you time or create something cool.

  • Video for social media

    Deciding what kind of video you should make, and how to make engaging videos on the go - apps and techniques,

  • Storytelling on social media

    Key storytelling elements that bring your story to life - big and little story formats.

  • Visuals and graphics for social media

    Quick and effective social media graphics, and understanding memes (and how to use them wisely).

  • Developing your talent and creativity

    Respect and influence - get bosses, colleagues and clients to take you and your work seriously.

Masterclasses coming up

Online lessons for comms pros, with up to 30 minutes of Q&A.
Join us live or catch up on replay!

  • September 27th 2021, 1pm - 3pm

    TIKTOK COMMS: an introduction to TikTok for public services, charities and other serious organisations. It's not just teenagers dancing - learn how you can use this powerful platform to improve your video-making skills, reach new audiences, and bring more creativity to your content.

  • October 15th 2021, 1pm - 3pm

    NUDGE THEORY FOR SOCIAL MEDIA: Learn some simple techniques from psychology and behavioural economics. You'll learn five easy ways you can apply clever tweaks to your social media posts to persuade and delight your audiences.

  • October 2021 - lessons every Monday

    SOCIAL MEDIA STRATEGY MONTH: Over six weekly lessons, you will learn how to become a Social Media Strategist.. As an an Academy member you get exclusive access to our most popular strategy course (worth £990).

  • November 5th, 1pm - 4pm

    CREATIVE CONTENT PLANNING BOOTCAMP LIVE: If you want inspiration but also get the work done, all in one afternoon, this online content planning workshop is for you (worth £250). Last year's event had incredible feedback, and we've planned for this one to be bigger and better!

  • December 2nd, 1pm - 3pm

    GET YOUR HEAD AROUND FACEBOOK ADS: Face it, boosted posts don't often give great results. Learn how to do ads properly. Our Facebook ads expert will give you a comprehensive overview of all you need to know to get up and running for your organisation. Includes a useful handout, and industry benchmarks.

Or catch up on past masterclasses

You can access our entire library, on-demand, whenever you need a quick skills boost

  • January 2021- replay

    MANAGING A THRIVING FACEBOOK GROUP: whether it's focus group, or a community chat - Facebook groups need a little love to get them going. Hel teaches the steps to make them a buzzing commmunity.

  • February 2021- replay

    LINKEDIN FOR BRANDS: this lesson is for you if you feel like you could make better use of Linkedin. Tips, tricks and content suggestions to grow your brand among professionals

  • March 2021 - replay

    INSTAGRAM STRATEGY: What you should actually be doing with your brand's Instagram? Let's refresh your strategy. Beginners and Insta ninjas will get something from this strategic session

  • April 2021 - replay

    HANDLING NEGATIVITY, TROLLS & SERIAL COMPLAINERS: No brand is perfect, and people will always have a beef with your organisation. Hel will share her guide to turning your social media into a more positive space.

  • May 2021 - replay

    HARNESS THE POWER OF GIFS TO BUILD YOUR BRAND: Want to know how your brand can make and share GIFs? This fun session will teach you about 'GIF Engine Optimisiation', and you'll learn 5 ways to make effective GIFs.

  • June 2021 - replay

    HOW TO USE HUMOUR ON SOCIAL MEDIA: You CAN can be funny and make our audience laugh, without being inappropriate or embarrassing. We'll teach you easy and safe formats for funny posts.

Join the Social Media Comms Academy

A whole year of training - at your fingertips whenever you need it

There's a lot: you get courses, quick classes and resources.

But just like you don't expect to watch the whole of Netflix, membership of Social Media Comms Academy lets you pick and choose what you want to and need right now.

Register now from just £990 +VAT per person, or £99 a month:
✔️ Social Media Expert Course
✔️ Monthly Live Masterclasses and meet-ups
✔️ Content Calendar

Join communications professionals from organisations such as:

More experiences from our talented students...

“It was such a refreshing change to other training courses. Helen is wonderful, so incredibly enthusiastic and supportive. You never feel like you're being preached at or lectured, it's just one comms professional sharing her experiences and wisdom with a group of like-minded comms folk. ”

Hannah Ambrose, Communications Manager

“The best thing about the course is being able to experiment with social media after LOTS of inspiration. This has given me the confidence to use my knowledge and express concerns to the team, whilst also allowing me to be more creative. Our social media has made an improvement already!”

Joelle Allen, Communications Officer (Campaigns)

“There's always the fear that this is going to be another course that shares the information you already know. This course wasn't the case - it was the way the practical advice was framed - the tips were aimed at people like me, busy and in charge of a number of things”

Gemma Warren, Group Marketing Manager

Training that's the opposite of boring

Learning doesn't have to be dull and difficult

We are committed to bringing out your creativity.

So we get you to try things like sketchnoting during a lesson, making a quick and fun video as your homework, and experimenting with new tools and apps.

You're going to be challenged, but it will be enjoyable.


Bonus: The Social Media Strategist Course

Book before September 30th 2021 to join our unique course designed for comms and marketing professionals in local government, housing associations, NHS orgs, charities, and other non-profits

  • Bonus material

    £1080 value

    A rare chance to get your strategy written with guidance, ideas and support from Social Media Expert Hel Reynolds.

    We take you through each step of creating a social media strategy, so you can build yours as you go

    View Social Media Strategist course details

Content Calendar: Save hours of time + overwhelm every single month

Copy-and-paste templates and inspiration

Each month, we create content for you! 

Access your calendar with pre-written social media posts that will work for your audience. And we'll send you an email reminder of what's new each month.

Some you can just copy and paste, some will need tweaking, and some will be great creative ideas that you can use to create your own content.

How can The Comms Creatives Content Calendar help you?

  1. Saves you hours of time by giving you outlines & templates written by specialist social media experts.
  2. Stops the feeling of being overwhelmed and not knowing what to do.
  3. Grows your audience and get lots of likes, shares and comments.
Watch Intro Video

Video: look around the Social Media Comms Academy

Invest in your skills, with lessons that fit around your schedule

  • You will boost engagement levels on Facebook, Twitter, Linkedin, and Instagram

  • You'll achieve better real-world results - key audiences will be keen to act on on your call-to-action

  • Your confidence will grow - so you’ll know what to post and feel sure you’re doing the right thing

  • You'll become more creative - and have new tools and techniques that bring your best ideas to life

  • You'll get recognition, achieveing the Social Media Expert Certificate, showing your peers that you're a accomplished social media professional

Is this Academy for you?

If you create social media content for your brand, it can feel tricky to make it stand out.

Sometimes we ask ourselves: 

"How do you have the ideas that make your posts go viral?" 

"Why is my content not getting the results I want?" 

"How can I be more creative?" 

Well, The Social Media Expert course that will teach you how to consistently create social media content that gets loads of engagement and brilliant results.

Our monthly masterclasses will bring you the freshest thinking and skills.

And our content calendar will give you the structure and ideas you need to confidently do your best work.

If you don't work in a role where you regularly use social media to communicate with your audience, this ISN'T for you.  

The Social Media Comms  won't cover basics like how and why to tweet, or use Facebook. 

The programme has been designed for professional communicators and marketers in not-for-profit organisations like charities, councils, housing associations and public services.

(Occasionally students from other industries want to join us, and that's cool, as they get great results too. Let us know if that sounds like you, and we can chat about if the academy is right for you.)

  • PR, communications and marketing professionals. You will develop your expertise and confidence in creating engaging social media content.

  • In-house, freelance or agency staff. Most people who take this course are working for a corporate or providing social media services to their corporate clients.

  • Not-for-profit organisations. The lessons are designed for brands in the public sector, charities, and housing associations. Although the techniques apply to communications professionals in any industry, we specialise in helping not-for-profits.

Annual membership fees: invest in your communications and marketing skills

Pay by credit card or invoice today (prices include VAT).

✔️Social Media Expert Course
✔️Monthly live masterclasses and meet-ups
✔️Creative Content Calendar

Or get the 'Expert Social Media Team VIP Package'

Get the complete social media training for all the tactics and strategies your team to thrive and achieve incredible social media growth

  • £6,288.00

    £6,288.00FULL TEAM LEVEL UP: Social Media Managers Academy + team training day

    Get personal advice and inspiration, so the whole team is skilled-up and confident.
    Includes:
    ✔️ A live online training day for your comms team*, completely tailored to addressing your specific challenges and goals
    ✔️One year full access to The Social Media Comms Academy
    ✔️ Bonus access to special events

    *Package is for a team of up to 6 people, contact to arrange bookings for larger teams.
    Book your team VIP package

Or you can pay by invoice, or credit card

If your organisation needs to pay via a finance or accounts department, you can arrange your enrollment via email.

You'll be enrolled as soon as we process your order. Fill out the form and you'll be sent an invoice for payment within 14 days.