Are you challenged with any of the following problems with your social media and online writing?
You have an inconsistent or confusing tone-of-voice
You feel like your brand feels too dry, corporate or boring
Your content just doesn’t seem to resonate with your audiences
Together, we can fix this!
This online guide takes you through the highly creative and strategic process of creating a tone-of-voice for your brand.
In 5 easy steps you will learn and design your organisation's brand voice playbook.
Take control of the way you communicate, and give your audience the opportunity not just to pay attention, but to love you.
Our live video tutorial will cover everything you need to know, and show you how to complete your workbook. We cover:
Tone of voice: What is it and why develop one
What is your tone of voice and why do you need a tone of voice playbook? What you need to do to design and implement an effective tone of voice and guidance for colleagues
Step 1. Analyse where your brand is now, and where you want to be
Auditing your current brand voice. Threading your brand values throughout your communications. Goal-setting.
Step 2. Do some audience research
Understanding your audiences and their preferences. Evaluate how they communicate, and their relationship with your brand.
Step 3. Define your new tone of voice
Identifying your brand archetype. Describing your brand personality. Bringing your tone of voice to life.
Step 4. Your brand voice in action
Your ‘do’s and ‘don’t’s. How to apply the tone of voice to all your content. A smooth transition into your new tone of voice.
Step 5 .Communicating your tone of voice to colleagues
Your brand voice flowchart. Finding examples for your brand voice playbook. Demonstrating the effectiveness of your brand voice.
Hel will answer your questions and comments live, and help you have the confidence to deliver a brand voice you can be proud of.
Hel is social media expert who has worked in and with communications and marketing teams for 15 years.
She's on a mission to get you feeling creative, fearless and proud of your work.Strategist, cartoonist and multi-award-winner - she can help you make the most of your talent.