The course that brings your online communications to life

Design an effective and exciting tone-of-voice guide for your organisation

Are you challenged with any of the following problems with your social media and online writing?

  • You have an inconsistent or confusing tone-of-voice

  • You feel like your brand feels too dry, corporate or boring

  • Your content just doesn’t seem to resonate with your audiences

Together, we can fix this!

This online guide takes you through the highly creative and strategic process of creating a tone-of-voice for your brand. 

In 5 easy steps you will learn and design your organisation's brand voice playbook.

Take control of the way you communicate, and give your audience the opportunity not just to pay attention, but to love you.

  • 2.5 hour live video tutorial with Q&A

    May 6th 2020 at 11am: tune in to an interactive and fun lesson with Hel Reynolds.

  • Downloadable resources and worksheets

    Access to easy-to-use guides and worksheets - these will help you embed your learning and also help you write your brand voice playbook

  • Catch up & refresh your skills

    You'll be able to access a recording of the video and the downloads for one year.

So what's it all about?

Our live video tutorial will cover everything you need to know, and show you how to complete your workbook. We cover:

Tone of voice: What is it and why develop one
What is your tone of voice and why do you need a tone of voice playbook? What you need to do to design and implement an effective tone of voice and guidance for colleagues

Step 1. Analyse where your brand is now, and where you want to be
Auditing your current brand voice. Threading your brand values throughout your communications. Goal-setting.

Step 2. Do some audience research
Understanding your audiences and their preferences. Evaluate how they communicate, and their relationship with your brand.

Step 3. Define your new tone of voice
Identifying your brand archetype. Describing your brand personality. Bringing your tone of voice to life.

Step 4. Your brand voice in action
Your ‘do’s and ‘don’t’s. How to apply the tone of voice to all your content. A smooth transition into your new tone of voice.

Step 5 .Communicating your tone of voice to colleagues
Your brand voice flowchart. Finding examples for your brand voice playbook. Demonstrating the effectiveness of your brand voice.


Hel will answer your questions and comments live, and help you have the confidence to deliver a brand voice you can be proud of.

Your tutor and coach - Hel Reynolds

Hel is social media expert who has worked in and with communications and marketing teams for 15 years.

She's on a mission to get you feeling creative, fearless and proud of your work.

Strategist, cartoonist and multi-award-winner - she can help you make the most of your talent.

Get her on Twitter, Linkedin, Facebook, Insta or join the Comms Creatives Club for lots of interesting chats and advice on unleashing your creativity.

Want to get your tone and voice sorted?

Secure your place on the course now! £325 + VAT per person. Limited places available on this exclusive social media course for comms and marketing professionals.

Book now
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Join the growing number of brands learning with Comms Creatives