
I had no idea how to run a business when I left my job to go it alone.
When you switch from corporate comms to freelance or consultant life, you take on two jobs.
- You’re an expert communicator
- You’re an amateur business owner
In some ways I thought my comms skills would be enough.
But I also felt like successful business people all seemed to know something that I hadn't found out yet.
From keeping afloat to doing good
I was doing alright for my first few years, and I took whatever work came my way.
But money was tight and, even though I needed more clients, I always felt overwhelmed by the work I had on.
I read a zillion business books. I asked successful people what they did to become so awesome.
And I changed how I marketed myself.
The business started flying in and I was working doing what I love - delivering creative social media training.
Making a lemons into a delicious lemonade!
In 2017, a few chronic health conditions I have worsened. I just had no energy to carry on with my gruelling schedule of travelling across the UK to teach my comms clients creative social media techniques.
So in 2018 I decided to make my training available online, and I invested in more business coaching and marketing lessons.
in 2019, I had nearly halved how much face-to-face work I did, and my business doubled its turnover.
That year, I sold over £54,000 worth of online courses!
And I got three times as many private clients as I'd had the previous year.
I took on my first member of staff - my sister Lesley - and we are both loving our work.
More importantly, I found a way to provide THE BEST learning and consulting experience for my clients, that made a huge difference to their work, and helped them brim with confidence.
In 8 years, I’ve gone from winging it and being skint - to:
- Working 4 days a week doing what I love (and having time to rest)
- A very nice income
- Bringing my lush sister in to join the business, and a small team of remote colleagues who help us manage the work
And during the pandemic we have continued to go from strength to strength. We made a few tweaks here and there and were up and running fully throughout.
We get our clients amazing results. And we enjoy our work.
We're still on a learning journey, and we'd love to take you along with us on this entrepreneurial adventure.
You too, can turn your comms and PR business into a high-earning, manageable operation that you are proud of.
You don't have to take huge risks, or do anything you're not comfortable with.
We'll show you how, and support you all year.