Want to become a social media expert by learning and experimenting at your own pace? You can do this!

Confidently make creative social media content that your audience will love

If you create social media content for your brand, it can feel tricky to make it stand out.

Sometimes we ask ourselves: 

"How do you have the ideas that make your posts go viral?" 

"Why is my content not getting the results I want?" 

"How can I be more creative?" 

Well, we have a course that will teach you how to consistently create social media content that gets loads of engagement and brilliant results.

“Just wanted to share the impact of putting Hel's super-dooper advice into practice. Our Facebook engagement has transformed! I have posted ⬇️ 48% less and increased impressions by ⬆️ 268%, users reached by ⬆️ 333% and engagement by ⬆️ 481%. ”

Gemma Warren, Group Marketing Manager

“If you're into social media, I'd recommend this creative online course. You'll need to commit a couple of hours per week but the learning is phenomenal - so real time, practical, applicable and 💯 creative and audience focussed. It's ACE.”

Josephine Graham, Internal Communications Manager

“As well as being a great space to learn and bounce ideas off each other, this course allows you to catch up when best for you - #flexible #comms 😃 helps when you're as disorganized as me on times 🙌”

Natalie Warner, Digital Communications Officer

“This is an amazing course, I registered Abbey from my team and she's now inspired! She has a lot more confidence and is massively more understanding of customers and how to use social media :) You're a comms Wizard!”

Lucy Goldsmith, Communications Manager

“It completely changed my way of thinking about how we engage with our customers. I feel far more confident in my job and I also feel like I have more ideas about content. The course has given me the techniques I need to really grow all of our social channels.”

Lauren Parsons, Social Media & Digital Coordinator
  • Video tutorials with Hel Reynolds

    Access half hour video lessons that will educate and inspire you. Learn tricks from an award winning expert. You can ask questions and chat with other students as you watch!

  • The challenge tasks to get you creating

    Each lesson sets you a challenge that takes 15-30 minutes - to develop your skills as we go. So you'll create as you learn, and form a habit of using these techniques in your every day work.

  • You'll achieve 'Social Media Expert' status

    When you complete the course you'll gain the Comms Creative Content Expert certificate. You'll be marked on a project which you complete over the course of this incredible programme or learning.

  • One year of access to all training materials

    You can look back at videos and resources to refresh your knowledge or gain inspiration. You can get stuck in straight away, or take the course in your own time if it turns out time isn't on your side.

Learn about social media algorithms, storytelling, video, graphics and lots more, so you:

  • Gain confidence - so you’ll know what to post and feel sure you’re doing the right thing

  • Develop the skills to create thriving social media communities - your audiences will go from bored to buzzing

  • Grow your creativity - with new tools and techniques that bring your ideas to life

  • Get amazing work results - you'll create life-long habits that will have a huge impact on your effectiveness at work

  • Get recognition - you'll achieve the Social Media Expert Certificate, and show colleagues and peers you are a accomplished social media professional

  • CPD points: With over 14 hours of learning and development, completion of the course will add 20 points to your CIPR Continuing Professional Development (CPD) balance

“It was such a refreshing change to other training courses. Helen is wonderful, so incredibly enthusiastic and supportive. You never feel like you're being preached at or lectured, it's just one comms professional sharing her experiences and wisdom with a group of like-minded comms folk. ”

Hannah Ambrose, Communications Manager

“The best thing about the course is being able to experiment with social media after LOTS of inspiration. This has given me the confidence to use my knowledge and express concerns to the team, whilst also allowing me to be more creative. Our social media has made an improvement already!”

Joelle Allen, Communications Officer (Campaigns)

“There's always the fear that this is going to be another course that shares the information you already know. This course wasn't the case - it was the way the practical advice was framed - the tips were aimed at people like me, busy and in charge of a number of things”

Gemma Warren, Group Marketing Manager

Challenge yourself to become more strategic and creative

Some of the hot topics you learn on this course

  • 1

    Welcome to the course!

    • Hello!

    • Before we begin... a quick survey

    • This is an interactive course - do share your thoughts and questions

    • For no reason at all, here's a message from The Hoff

  • 2

    The rules of engaging content

    • Understanding algorithms, the psychology of social media sharing, and learning the Comms Creatives Method.

    • The SM expert challenge 1 - a 25 minute task

    • Further reading

    • What types content works best on different channels: Twitter, Facebook, Linkedin, Instagram, TikTok

    • The SM expert challenge 2 - a 15 minute task

    • Further reading

  • 3

    Social media strategy

    • Goal setting to make sure you're creating the right content for the right outcomes

    • The SM expert challenge 3 - a 15 minute task

    • Defining and understanding your audience, with empathy lists.

    • The SM expert challenge 4 - a 25 minute task

    • Further reading

  • 4

    Creative content formats

    • Five exciting content templates, that will get your audiences talking

    • The SM expert challenge 5 - a 30 minute task

    • Five delightful content templates, that will get your audiences talking

    • The SM expert challenge 6 - a 30 minute task

  • 5

    Copywriting for social media

    • How to flip stories (to make them flipping great)

    • The SM expert challenge 9 - a 30 minute task

    • Irresistible copy for Facebook, Linkedin and Instagram and Twitter posts

    • The SM expert challenge 10 - a 15 minute task

  • 6

    Fun content creation tools

    • Video lesson: Apps and tools to make some creative content

    • The SM expert challenge 7 - a 30 minute task

    • Video lesson: MORE apps and tools to make some creative content

    • The SM expert challenge 8 - a 30 minute task

  • 7

    Video

    • Deciding what kind of video you should make

    • The SM expert challenge 11 - a 30 minute task

    • Video lesson: Make engaging videos on the go - apps and techniques

    • The SM expert challenge 12 - a 30 minute task

    • The guide to the comms kit bag: recommended equipment to make engaging video

  • 8

    Storytelling

    • Video lesson: Key storytelling elements that bring your story to life

    • The SM expert challenge 13 - a 30 minute task

    • Pixar's 22 rules of storytelling

    • Video lesson: Which kind of stories work on which platforms

    • The SM expert challenge 14 - a 15 minute task

  • 9

    Visuals and graphics

    • Video lesson: Create quick and effective social media graphics & Memes and how to use them wisely.

    • The SM expert challenge - 30 minute task

  • 10

    Developing your talent and creativity

    • Respect and influence - getting bosses, colleagues and clients to take you and your work seriously

    • The SM expert challenge - a 30 minute task

    • Video linterview: Managing a busy workload when you feel like you're spinning lots of plates.

    • Grow your confidence, creativity and reflect on your strengths .

  • 11

    Congratulations, you're a social media expert!

    • Get your Social Media Expert Certificate!

Your tutor and coach - Hel Reynolds

Hel is an awrd-winning social media expert who has worked in and with communications and marketing teams for 15 years.

She's on a mission to get you feeling creative, fearless and proud of your work.

Strategist, cartoonist and content wizard - she can help you make the most of your talent.

Get her on Twitter, Linkedin, Facebook, Insta or join the Comms Creatives Club for lots of interesting chats and advice on unleashing your creativity.

Secure your place on the 2020 course now

Limited places available on this exclusive programme of social media training for comms and marketing professionals: £997 per person

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Who is this course for?

If you don't work in a role where you regularly use social media to communicate with your audience, this ISN'T for you. The course won't cover basics like how and why to tweet, or use Facebook. The programme has been designed for professional communicators.

  • PR, communications and marketing professionals. You will develop your expertise and confidence in creating engaging social media content.

  • In-house, freelance consultants or agency staff. Most people who take this course are working for a corporate or providing social media services to clients.

  • Any sector. The lessons we learn apply to your brand whether your brand is business to business, consumer-facing or public sector.

Watch Intro Video

Video: how does it feel to do Comms Creatives course?

So how does it work?

The Comms Creatives unique training method

When you register, you get instant access to an amazing library of creative training!

With us you learn a little, then try out the skills straight way.  

No more long lessons, and mental overload!

You try a technique out for fun first, and then we do an exercise where you apply the skill you've acquired to your work.

Then we learn a little more, and try the next tasks.

It's called the Comms Creatives 'learn-do, fun-work' method, and it's exceedingly effective!

And don't forget, you can chat with others in the study group, share your work with other creative students and ask any questions that crop up for you during the course.


Invest in your skills

Pay by credit card or invoice today (prices are inclusive of VAT+fees)

Or you can pay by invoice, or credit card

If your organisation needs to pay via a finance or accounts department, you can arrange your enrollment via email.

You'll be enrolled as soon as we process your order. Fill out the form and you'll be sent an invoice for payment within 14 days.

Learn the skills you need to make your corporate content grab your audience's attention

Join a group of talented comms and marketing professionals today, and in 9 weeks you'll be a Comms Creative Content Expert.