Work in comms or marketing in the public sector, or not-for-profit organisation, like social housing?
Our social media strategies have to be a little different.
We're not selling products, we're changing the world!
So many social media professionals know they need a proper strategy for their organisation.
- But where to start?
- How will you find time?
- What is the best approach for your brand?
Don't worry if it feels a little overwhelming.
Social media strategist, Hel Reynolds knows the feeling. Even though she's written brilliant strategies for many brands, she knows what it's like to procrastinate and feel daunted by getting it done!
So she has designed this course so you can take it in small chunks, learn with others, and write a little bit of your strategy each week, as we go.
Taking a strategic approach - an overview
Understanding the difference between designing social media strategy, writing a social media policy, and planning campaigns
Goal-setting for success
Auditing your existing social media
Define your channels, topics and uses
Create your content manifesto, checklists and tone of voice guide
Set your engagement standards
Audience segmentation and empathy maps
Corporate communications and marketing professionals in the not-for-profit and public sectors
PR professionals in agencies with not-for-profit and public sector clients
Social media managers who want strategic skills they can use throughout their career