Create a social media strategy that gets results.
No fear. No procrastination. We'll do it together.
So many social media professionals know they need a proper strategy for their organisation.
But where to start?
How will you find time?
What is the best approach for your brand?
Don't worry if it feels a little overwhelming.
Social media strategist, Hel Reynolds knows the feeling. Even though she's written brilliant strategies for many brands, she knows what it's like to procrastinate and feel daunted by getting it done!
So she has designed this course so you can take it in small chunks, learn with others, and write a little bit of your strategy each week, as we go.
Become a confident social media strategist
Join a small group of social media professionals this November, learn all the skills you need to make amazing things happen, and get your strategy written!
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We take you through each step of creating a social media strategy, so you can build yours as you go
Each week, we spend 90 minutes learning and discussing a different section of your social media strategy. You'll learn, be inspired and take steps that will get your strategy ready. AND you can catch up on replay any time, if you can't make a live session, or you want a refresher.
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Taking a strategic approach - an overview
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Understanding the difference between designing social media strategy, writing a social media policy, and planning campaigns
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Goal-setting and interval measurements
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Auditing your existing social media
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Define your channels, topics and uses
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Setting the scene by educating
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Create your content manifesto, checklists and tone of voice guide
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Set your engagement standards
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Audience segmentation and empathy maps
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Career development for the social media strategist
Built for comms & marketing professionals shine
It's not for social media novices or newbies. But if you've worked in comms, marketing ciaol media for two years or longer, you might just be ready to do this:
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Corporate communications and marketing professionals in the not-for-profit and public sectors
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PR professionals in agencies with not-for-profit and public sector clients
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Social media managers who want strategic skills they can use throughout their career
Book your place now
Create a social media strategy that gets results. No fear. No procrastination. We'll do it together.
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£1,080.00
One payment of £990 + VAT
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3 x £375.00
Payment plan
Your instructor
